Should you position KAISER PERMANENTE as being affordable, having quality care, with a large selection of doctors, or as efficient with the best facilities?
Should you position a TESLA as an eco-friendly car or as the fastest auto for the smart, cool, and wealthy?
The results of your campaign depend mostly on how your product or service is positioned rather than how we write your advertising.
Research is a very important step.
2.) Substantial promise. The second most important choice is this: what are you promising the customer? This is not a claim, or a brand feel, or a slogan. It is the benefit for the customer.
Your customer will pay you for a differentiated benefit is better than your competitor's. Your product or service must deliver the benefit you are promising.
Most ads don't make promises and fail to sell.
"Promise, large promise, is the soul of an advertisement," - Samuel Johnson.
3) Be interesting. You cannot bore someone into buying your product or service. However, most advertising is impersonal, distant, and dull.
You can win more customers by making your advertising interactive.
Treat him like a person, charm him, make him hungry. Get him to interact.
4.) Segment by mindset. Good advertisers know how to position products and services for the right demographic segments - for moms, corporate buyers, construction contractors in the West, etc..
But NuBio.Me knows that it often pays to position products and services by segmenting for people's mindset. Through careful research, we can use Facebook to target potential customers by their attitudes.
5.) Bet the farm. Many advertising campaigns are too complicated because they incorporate a long list of marketing goals. It is a design-by-committee situation where too many people have a say in the campaign. By going after too many objectives, they miss the mark.
It pays to distill your strategy into a single simple promise and bet the farm in delivering on that promise.
Key Points for Designing a Facebook Ad
6.) Eye-catching image. Your potential customers are scrolling about 300 feet per day, yes 30 stories a day. Because of this, you have a few seconds to catch someone's eye and make them stop to say, "Wait, what's is that?" To do this, you often need a colorful image of something unusual that invites their curiosity. The point of the image is to make the person read the headline.
7.) An interesting headline. The point of the headline is to call out a potential customer and sell them on your product or service. The headline has to be interesting enough for them to read or watch your story, otherwise they will click or scroll away before you have even had the chance to present your offer.
8.) A compelling written, spoken, or video story and offer. The story and offer need to move the viewer's emotion and compel them to buy or associate themselves with your brand.
The story and offer must motivate them to want click to a page where they provide their name, phone number, and email address so that your salesperson can follow up to schedule an appointment or sell your product or service.
9.) A clean and congruent landing page. When your prospective customer lands on the page to enter their name, email address, and phone number or first interacts with a Facebook Messenger Bot, they need to be assured that they clicked to a trustworthy page where they can safely enter their personal information. The landing page should have visual cues to make sure that they are on the right place to volunteer their contact information.