1. Digital direct response can be your "secret weapon" for gaining new customers. Facebook ads can rapidly get you the name, phone number, and email address of your potential customer so that your sales personnel can call or message potential customers back within minutes to schedule an appointment or deliver a sales pitch.
There are nearly 2.5 billion active Facebook users so this presents a massive list of potential customers for you to attract from.
A Silicon Valley biotech client has implemented Facebook Ads with both lead capture pages as well as Messenger bots to obtain contact information to reach out to potential clients in real time.
2. A remarkably efficient way to reach your best prospects. Today Facebook enables you to target potential customers by sex, age, geographic location, employers, education level, financial strength, and most importantly personal interests and behaviors. This fine tuned filtering by audience parameters allows us to craft very targeted messages that will resonate with your target audience to reduce your customer acquisition costs.
3. How to build a bank of localized leads. The ability to target by city, county, state, country, zip code, and physical address makes it possible for local businesses to connect only with customers exactly where you need them most.
4. Sub-segmenting your local target audience. We then can apply another set of filters mentioned in #2 above, and you will have a focused and local audience who would be likely to be interested in your product or service. This "niching-down" of a local audience further enables the marketer to craft messages that match the interests of the prospect to lower the cost of advertising. This is the fundamental difference between traditional and Facebook advertising.
In traditional advertising you typically pay by the number of eyeballs in an audience and size or length of an ad. With Facebook advertising, you get rewarded for an ad that interests the audience and gets them to interact with it. The more people watch or click on an ad, the less money you will pay for each interaction.
5. How to make long copy succeed. Tests show that longer and interesting copy tends to sell more than shorter copy. This is not always the case. As long as the copy is interesting enough to hold the attention of the reader while delivering the right information the prospect wants answered before buying, the likelihood of making the sale goes up.
6. It pays to demonstrate. Product demonstrations are not easy to do in traditional print ads. However, Facebook ads have the option to allow you to upload video. This makes it possible for you to make a video explaining how your product or service works better than the other options. We recommend using subtitles because people often see Facebook ads in noisy environment or situations where they keep the volume turned off.
7. Testing many ads and scaling the winner. We test many ads against different target audiences, and offers and choose the best performing ad-audience-offer combinations. This difficult and time-consuming step is essential before increasing the ad spend to make a marketing campaign efficient.